Learn how to attract the attention of the people you need to influence, so that they know you exist.
Turn awareness into meaningful engagement, conversations, and interactions.
Convert engagement and interaction into contacts who are excited to hear from you again.
Ask for a small amount of time in exchange for providing something of high value.
Demonstrate that the time they spend with you is valuable so they know to choose you.
Take the relationship to the next level by helping them reach their goal and continuing to deliver value.